Once again going back to a few of the articles we read this semester; it appears that sounds as well as words are the most important part of the commercial. One genre of commercials that really takes the use of words into consideration is movie trailers. They have to put together the most perfect clips from the movie to catch the audience’s attention. If the trailer does a good job of piecing together sound bytes then people will remember these parts when actually watching the movie.
Another crucial part of these movie trailers is sound. The first technique they use is placing songs in the background. The songs almost always coincide with what is going on in the movie. They are either fast pace and intense, or slow melodic pieces. Another interesting aspect these commercials use is the “movie guy” voice. He has a very deep, resounding voice that seems to boom over the voices of the characters. He is there to explain the general plot of the movie.
Movie trailers are important because they are whet help people decide whether or not they want to go see the movie. It is important that the perfect mix of words and sounds are used to help entice the audience.