Where do I even begin with this commercial? If you have ever seen an annoying commercials that gets stuck in your head, this would have to be one of them. There are only seven words that are repeated over and over again throughout the whole commercial. One of the articles we read said that repetition is good because it makes sure the audience remembers the product. And as much as I hate to say it, the article is correct.
I cannot even begin to explain how annoyed I get when this commercial, but as much as I hate hearing Head On, Head On, over and over again I am still tempted to go out and buy the product. The commercial gets stuck in your head, and you can’t help but think about it all day long. The little tactics like that are what help producers sell their product to a wider range of people.
Another article we read talked about sight versus sound. It says that sound is better in most cases because it is intrusive. It is easy to see that these commercials take advantage of the sound aspect because the visuals are very plain. They are usually just a person rubbing the the Head On onto their forehead. They stand in front of a plain background, and no action takes place. The simple repetition of words is all that is needed to make you want to try the product.
