One of the articles we read this semester talked about design. It talked about how it is very important for the company to have a good design language. If the company has a good design it can endure throughout the years. I tried to think of companies that have very memorable designs.
One that came to mind was Coca-Cola. In all of their commercials and advertising they always keep the same classic writing style. It is always white and placed on a red background. The Coca-Cola company has been able to keep this design since it is very eye catching. I think that the design has also been so valuable because of the style of writing. The sleek cursive writing makes it seem like a more high end product.
I found the picture of a generic brand cola. The writing is just a plain block type, nothing special. Comparing the generic brand to Coca-Cola brand, I would be more likely to choose Coca-Cola. It seems like a product that is worth more. And to the consumer, price means a better product.
These two examples show why it is very important to have a good design for your product. The more vibrant and memorable the design, the more the consumer will probably end up remembering the product.
