For my ad campaign I have decided to look at the Serta sheep commercials. In the ad journal before I analyzed the first commercial from this specific ad campaign. It has the sheep talking to a guy about how he has a contract with them. He doesn’t feel he needs them anymore because he now has a Serta mattress.
Over the years the sheep have continued to battle the problem of losing people to the comfortable mattress. I think it is interesting how the same sheep have been in the commercials, yet they keep adding new customers that have turned their backs on the once beloved sleep remedy.
One good tactic of these commercials is that they are able to create new scenarios for the sheep to be involved in each time. This makes the commercials more memorable. People are also more likely to pay attention to the commercial to see what predicament the sheep have themselves in this time.
I feel that this is a good ad campaign since it has lasted so many years. The sheep have made such an impact that they now even have stuffed animal sheep with the numbers on the side. This is an example of a good commercial because they have created so many new ones while still keeping the integrity that comes with the first Serta Sheep commercials.
