After our discussion in class last week about the importance of sound in a commercial I couldn’t resist but to look at one of the Pepto Bismol commercials.
I think it is very interesting how such a simple little jingle can be so addicting. After seeing the commercial the song gets stuck in your head for hours and it is hard to get rid of. The purpose of having a jingle is to get the message across to the audience while doing it in a catchy way so that people remember the product. It really is true that having a song in the commercial helps you remember the product. Even if the song is annoying yo0u still can’t seem to forget it. I know if my stomach was upset I would probably think of getting Pepto Bismol because i would remember the song saying h0w Pepto Bismol cures nausea, heartburn, indigestion, upset stomach, diarrhea. Which other products are there out there that can fix those problems?
In class we listened to short pieces of songs or sounds. It is amazing how everyone came up with basically the same answer for where the sounds came from. If everyone is able to identify these sounds it is easy to see why commercials have songs. Even if you only hear the commercial you might be able to recognize the song and remember what product it is that is being advertised.
