This commercial caught my eye the first time I saw it. Who can resist a cute little boy who talks with a lisp. The commercial starts out by asking the little boy what he thinks about having the carpets in their house cleaned. He says it is Beautiful, and he just keeps repeating the word. The little kid is so cute that you almost forget what he is saying is so beautiful until the end when they sing the Stanley Steamer jingle.
One of the articles we read last week by Williams was called “A Bright Red Bow Tie”. It talked about how the author met this man at a conference and he automatically liked him because the man spent all of his time introducing the young guest that was with him, and he didn’t even introduce himself. The man turned out to be the owner of a small appliance store who was famous for making his own ads. All of his ads looked like kids had drawn them, but since he was the only one who made ads like this they became very popular.
After I read this I remembered this commercial because of the little boy. Most carpet cleaning commercials focus mostly on showing how much difference it makes after having your carpets cleaned, or have an adult talk about how much they like the clean carpet. By having a little kid talk about how beautiful he thinks the carpet is, the audience may be more inclined to want to use the product. If a child recognizes the difference and really likes it then it must be amazing.
By focusing more on the young boy than showing how clean the carpets are, Stanley Steamer has done a good job of selling their service to many people.
