So I found this commercial on Youtube and here is the little description that they give before you can click to watch the commercial. “An escalator can never break. It can only become stairs. You would never see an “Escalator Temporarily Out Of Order” sign, just “Escalator Temporarily Stairs. Sorry for the convenience.”
This has to be one of the funniest commercials I have ever seen. I was searching for one of the State Farm ‘Now What” commercials and this one came up. I literally burst out laughing about ten seconds into the ad. I was having a hard time deciding what I wanted to base my analysis on this week, but once I found this commercial it came to me.
One of the things that Ogilvy talks about is naming your product. It is important for the commercial to somewhat represent the product you are trying to sell. It is also important for there to be some suspense in the commercial so that the audience is drawn in berfore they learn what the product is.
This commercial is a great example of a delay in naming the product. I was completely unaware of what was being sold until the last ten seconds of the commercial. Even though I had to wait a long time before I found out the commercial was for a heart health product, the commercial was so intense that I was drawn in and really wanted to continue watching until the end to find out what it was for.
Finding a good way to name your product is definitely important for every commercial. The advertiser needs to make sure that the audience can clearly identify the product while still becoming interested in the ad. This commercial is a great example of naming the product, and it is also hilarious.
